This TVC continues the communication that was started on year 2004 and whose goal was to create a trustworthy image for the biggest daily newspaper in Estonia- Postimees.The story shows people that misunderstand situations, because they haven't read the newspaper Postimees and because of that, they find themselves in foolish situations.The outcome is - read the newspaper Postimees and you know what is really going on in the world.

The TVC has fulfilled it's goals as Postimees has now got more subscribers than any other daily newspaper and is taken as the trustworthy newspaper that gives adequate information.