Cannes Lions
CHEIL WORLDWIDE, Seoul / SAMSUNG / 2013
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Samsung Fire and Marine Insurance’s strength in comparison to other life insurance companies is that Samsung Fire and Marine Insurance is guaranteed on a daily basis, while Samsung Insurance only promises for a distant future or post-death.
The big idea of commercial is that Samsung Fire & Marine will protect customers’ daily risks. While previous insurance commercials focussed on the benefits and liabilities after the accidents, we focus on noticing and preventing risks.
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