Cannes Lions

DAIMLERCHRYSLER CAR PARTS

CP PROXIMITY - RED PENTAMARK, Madrid / DAIMLEY CHRYSLER / 2007

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Overview

Entries

Credits

OVERVIEW

Outcome

In qualitative terms, the target audience repeatedly stated that this seemed to be an attractive, high-profile communication, and 5% of owners visited authorised Repair Shops and completed their coupon.

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