Cannes Lions
DENTSU INC., Tokyo / SONY / 2018
Overview
Entries
Credits
Description
This music film, “Dance, Dance, Solution”, was created to solve the problems of high-school girls based on the academic viewpoints of physics, oriental medicine and psychology.
Execution
The lyrics for “the dance to solve the problems of high-school girls in Japan” were supervised by experts: World-class physicist and Ig Nobel Prize winner, Professor Kiyoshi Mabuchi; top practitioner of oriental medicine, Masao Takahashi; and psychologist specializing in teenage behavioral psychology, Yoko Haruka. The dance was performed by a popular teenage dancing-and-singing group, J?Dee'Z. The result is the first entertainment attempt in the world to solve mental as well as physical problems with body movement.
Outcome
After its release, this unique attempt went viral on social media. It became popular and was taken up by over 50 PR media sources. It has raised awareness of the problems of high-school girls and has helped them lead a more liberal and happier school life.
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