Eurobest

Dancing Through Life

SAATCHI & SAATCHI, Carouge / GLAXO SMITH-KLINE / 2016

Film
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Meet Marian and Anthony Booth, a 70 year-old real life couple and see how they reenact their life in a shadow play dance: reproducing movements from all ages, from childhood to their current age.

We follow their journey from the rehearsals with the choreographer in London, to the shoot of the performance in Warsaw and their family’s endearing reactions at the home screening when they discover that these two shadows are in fact their parents and grandparents.

At the end of the film, the British couple has proven that ‘You’re only as old as you move’ – a variation on Voltaren’s brand purpose, bringing to life The Joy of Movement.

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