Sees the danger before you do.

A poster campaign that promoted the Active Brake Assist feature in the new Mercedes-Benz E-Class using typography design.

We showed three words representing the three common road hazards — dog, kid and tree — being stretched out like skid marks on the road, visualizing the immediate and effective braking action of the vehicle.

A poster campaign that promoted the Active Brake Assist feature in the new Mercedes-Benz E-Class using typography design. It shows three words representing the three common road hazards — dog, kid and tree — being stretched out like skid marks on the road, visualizing the immediate and effective braking action of the vehicle.

The posters reinforced and reassured potential consumers of Mercedes-Benz safety priority and intrigued them into enquiring about other innovative safety features of the new E-Class, and most importantly, helped convince them to test-drive the vehicle.