The spot tells the story of a famous adventurer, diving to the bottom of the ocean in a tiny submarine. During the descent, an impact takes away all the energy. And everything is pitch black. The overall mood of the spot is equally dark until the hero spots bright, pink polyps, shining in the midst of this infinite blackness. The narrator then introduces the new LG Oled television, announcing that true colours come out only on black background, referring to the new technology unique to LG.