Cannes Lions
KIRCHERBURKHARDT, Berlin / VOLKSWAGEN / 2013
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It is our goal to find the best stories related to Volkswagen, to develop a marketing tool, that works in every market around the world. It should not only promote customer and fan loyalty to the brand, but also be accessible to everyone, converting prospects into buyers. In short: We want to create the magazine of the future - our website automatically fits to every class of device. This „Responsive Design“ enables many millions of internet users enjoy a true magazine experience.
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