Cannes Lions
DAS WELTAUTO
DDB PARIS, Paris / VOLKSWAGEN / 2015
Overview
Entries
Credits
Overview
Description
Rather trust the professionals of the "Das WeltAuto" network.
The film plays on the small daily lies of parents to their children to demonstrate funnily that everybody is sometimes ready to negociate with the truth to get its own away.
Execution
In a garden, a little boy is making a hgrimacing face at the camera facing him.
We hear his father: « Stop! Stop! Watch out! »
Cut. Back on the father who is looking at his son and explains : « If the wind blows in your face right now, you will stay like this forever. »
The boy hesitates, and removes a hand from his face, stunned.
A little girl looks at her mom with her eyes slightly teary.
Her mom stoops down to talk to her: « They’re open on Thursday, Friday, even on Sunday! But ALL the toy stores are closed on Saturday, that’s it ».
A man shakes his head, a little nervous: «Yes, Yes, Yes, of course they ARE fries.»
Cut
Close up on his two children who are looking at him incredulously.
The camera zooms out, we discover a plate of green beans in front of each child.
The father isn’t discouraged: “They’re green sure… They’re green fries, that’s all.”
We see a mother looking over her daughter’s shoulder who is scribbling on her exercise book. She explains to her kindly: “If you don’t do well at school your mom will go to prison.” Her daughter looks at her undisturbed.
Back to the father in the kitchen in front of his children, who continues in his demonstration: «They don’t give you green fries at school? Never? »
Two little boys are sitting in front of the television.
Their mother turns off the TV and tells them so casually
« That’s all! The TV is tired now and wants to go to sleep.»
We see a little girl with a pouting face in her bath.
In front of her, her father, and her pregnant mother, also on the edge of the bathtub.
The father mimics a voice coming out of the mother’s belly:
« Lisa, … I love you »
The father looks tenderly at his daughter, and adds:
« Did you hear this? He says he already loves you! »
The mother nods in agreement, excited: « I can feel it »
CUT - PACKSHOT :
Super 1:
« What will they tell you
when they try to sell you their car? »
Super 2 :
Das WeltAuto.
Used Cars you can trust. Guaranteed.
Logo :
Volkswagen – Das Auto
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