DRAFTFCB, San Francisco / DEL MONTE / 2013
Kibbles 'n Bits needed a digital execution to remind dog lovers that it's still the dog food that has joy and excitement in every bite. After doing a little research, we learned the same women of a certain age who tend to play clicky games on the internet [source] also happen to be the core audience of Kibbles 'n Bits. What a coincidence.
Armed with that knowledge, we decided to take our Kibbles 8-bit and create a new web game with a classic look for the Ms. Pac-Man set.
The Dash for Deliciousness is a vintage 8-bit game that lets fans of the brand on Facebook take control of our hero and help him jump, bark, and eat his way from the dog park to the arms of his loving family.
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