Cannes Lions

DATA PLANS

CONTRACT ADVERTISING INDIA, Mumbai / TATA / 2015

Film
Film
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The film begins with a young lady gearing up to pose for a selfie, in an effort to relive those glorious days where each selfie would garner innumerable likes. As she clamours for likes on her latest upload, her pleas go unattended. A sombre VO describes her sorry state and urges us to help her out by giving her a 'Like' in a mock-altruistic tone. With Tata Docomo giving out generous data plans, there is no reason for us to hesitate to ‘Open up’ and ‘Keep doing the good thing’. We could start by giving her the much anticipated ‘Like’ she’s been craving for and kick start Bhalai Ki Supply.

(Bhalai means benevolence).

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