Managing information is like managing a garden. The better one manages it, the more flowers it produces. In the same way, the organisation too can grow and flourish. So, the idea was to position the CEO as the gardener of the organisation. To illustrate the idea, we sent a DM package comprising a flowerpot (which also doubled as a pen stand), and the tools required for a bountiful garden - seeds, fertilizers and gardening instructions.

Sent to 2150 CEOs in India. 26 CEOs responded. 15 CEOs forwarded the pack to their CIOs. The response was remarkable.