Parship is Europes leading and most successful dating service. As the company mainly does online advertising, the agency was briefed to develop a city light making Parship visible off the beaten tracks. The tone of voice was supposed to be self-confindent but not presumptuous.

As Parship is known to everybody we could use a simple, striking and symbolic language without using any sub- or headline. The human zip is a metaphor to comprehend how easy it is to find the right partner with Parship. You see the poster and you know who is the one and only dating service.

The citylight gained remarkable attention. As a result of the nationwide campaign the click rate on parship.com was raised by 55%. As a consequence Paship could win a ciderable amount of new clients.