WORK EDITORIAL, Los Angeles / AUDI / 2017
"Daughter" shows a Dad pondering how society will value his daugther's worth as he looks on while his young child competes in a downhill cart race. He wonders, "What should I tell my daughter….that she will automatically be valued less than every man she'll ever meet?" The spot ends on a positive note, with the father expressing hope that she will be treated fairly, as Audi pledges its commitment to equal pay for equal work.
VOK DAMS AGENCY FOR EVENTS AND LIVE-MARKETING, Wuppertal