Cannes Lions
FX NETWORKS, Los Angeles / FX NETWORKS / 2022
Overview
Entries
Credits
Execution
This spot is NOT a giant, elaborate dick joke. It’s the story of a man and his best friend holding tight to each other no matter what the world throws their way. The man is Dave (AKA rapper Lil’ Dicky) and the friend is a conveniently placed long-nosed anteater. They cross a busy street and leave a trail of destruction in their wake. In order to take the edge off, the piece is set to a bumping custom remix of Isaac Haye’s 70’s song “Truck Turner”. Our composer added multiple vocalists to create celebratory lyrics that introduce DAVE and his companion. Who cares if a few cars pile up, bikes crash, people are set on fire, convicts escape… at least the song is fun.
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