Over 700,000 Americans have a heart attack each year. The initial shock is replaced by a sense of isolation, as patients can be discharged from hospital after only 24 hours. This leaves most patients overwhelmed by information and without the support they need. What’s worse, with patients not refilling their prescription or changing their lifestyles, 200,000 will have a second heart attack within a year.

We set out to help improve these statistics and improve lives in the process.

Our primary research showed patients have no support immediately following a heart attack, and more importantly that the first four is crucial to stimulate behaviour change.

During these 4 weeks, patients are highly motivated to make lifestyle changes which will reduce their change of having a second heart attack. After this period, they are far less likely to make changes.

We partnered with Vida Health, a digital health coach start-up based in California. First we trained a team of dedicated heart health coaches, then we used their digital coaching app as a platform to connect these coaches with patients and to ditribute tailored content.

AstraZeneca’s Day-by-Day offers a choice of personal health coaches, for one-on-one, totally tailored information and support.