Life is full of opportunities – you simply have to grab them. Each new day gives us new possibilities and chances, however, we are often not aware of them. With the new Audi Q5 and our communications campaign, we want to make people more conscious and support them in taking these chances. To achieve this, we staged a potential day in the life of our target group. A day on which we take them along on a journey through realistic and symbolic scenarios. Always in the center of the action: the new Audi Q5. The music plays an essential part in this film: its pushy, driving character draws the viewer in and enhances the dynamic feeling. The music break is placed at the vignette „Silence is calling“ and gives the viewer a short pause for breath in this fast-paced film.