Cannes Lions
Day of the Dead
J. WALTER THOMPSON MEXICO, Mexico City / AB INBEV / 2016
1 of 0 items
Overview
Entries
Credits
OVERVIEW
Description
Mexicans has a relationship with the dead and it's rituals.
The actual mexican has a lot of prehispanic and catholicism.
Other authors -when they refer at some day of the dead traditions- say the Mexican laughs at death, lie with her, etc.
The reality is that these unique traditions help to the Mexicans to notice the of being alive.
Similar Campaigns
12 items
