Cannes Lions

DAZ DETERGENT

LEO BURNETT, London / PROCTER & GAMBLE / 2004

Film
Film
Film

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Overview

Description

A lady comes to see her old boyfriend and tries to seduce him, hungry for his sweaty mechanic smell, but now his clothes are washed by another mechanic who uses Daz, so now they smell of lemon, and it looks like she may have a rival. Super: "The soap you can believe in."

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