Cannes Lions
DBS BANK, Singapore / DBS / 2020
Overview
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Sparks is an industry-first online mini-series that follows a group of DBS bankers in Singapore, as they go above and beyond the call of duty to solve unusual client challenges. The second season of Sparks is themed Everyday Heroes for a Better World, and is inspired by actual social enterprises supported by DBS Bank's Foundation (The DBS Foundation). Social enterprises are for-profit businesses with a social impact mission at their core.
In every Sparks Season 2 episode, our trusty group of DBS bankers team up with a passionate and resilient social enterprise founder to overcome various obstacles - from family opposition to societal backlash - in order to bring the latter's innovative and ambitious business ideas to life. Ultimately, Sparks Season 2 depicts how social enterprises, as businesses-for-good, just might hold the key to solving the world's most pressing sustainability challenges, from plastic and fast-fashion pollution, to gender inequality.
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