Cannes Lions

DBS Sparks Season 2

DBS BANK, Singapore / DBS / 2020

Film
Case Film
Supporting Images
Supporting Images
Supporting Images
Supporting Images
Supporting Images
Supporting Content
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

Sparks is an industry-first online mini-series that follows a group of DBS bankers in Singapore, as they go above and beyond the call of duty to solve unusual client challenges. The second season of Sparks is themed Everyday Heroes for a Better World, and is inspired by actual social enterprises supported by DBS Bank's Foundation (The DBS Foundation). Social enterprises are for-profit businesses with a social impact mission at their core.

In every Sparks Season 2 episode, our trusty group of DBS bankers team up with a passionate and resilient social enterprise founder to overcome various obstacles - from family opposition to societal backlash - in order to bring the latter's innovative and ambitious business ideas to life. Ultimately, Sparks Season 2 depicts how social enterprises, as businesses-for-good, just might hold the key to solving the world's most pressing sustainability challenges, from plastic and fast-fashion pollution, to gender inequality.

Similar Campaigns

12 items

Shortlisted Spikes Asia
Live Fresh Club

THE SECRET LITTLE AGENCY, Singapore

Live Fresh Club

2021, DBS

(opens in a new tab)