The idea behind the new Dyson campaign was to launch Dyson's pioneering new vacuum cleaner 'The Ball' in an innovative way online. To demonstrate its agility and fluid movement in a fun, interactive and engaging way. The ball is different from all other vacuum cleaners as it is built around a large yellow ball that allows the user to manoeuvre it much more easily than a conventional cleaner. Lastly, to create some pre-launch hype and buzz around this new and exciting product.