Cannes Lions
DÉCOLLETÉ DIVIN BRA
GREY PARIS, Paris / WELL / 2009
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Overview
Entries
Credits
OVERVIEW
Execution
Shirt buttons are powerlesss against the Volume Effect of the Décolleté Divin bra.
The double page print ad appeared in the fashion pages of women's magazines.
The right hand page featured a real sachet of replacement shirt buttons.
Outcome
Enthusiastic response from retailers, with a 50 % higher orders rate than expected.Articles appeared in magazines such as Marie-Claire, Elle and Femme Actuelle.
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