Cannes Lions

DÉCOLLETÉ DIVIN BRA

GREY PARIS, Paris / WELL / 2009

Presentation Image
Presentation Image
1 of 0 items

Overview

Entries

Credits

Overview

Execution

Shirt buttons are powerlesss against the Volume Effect of the Décolleté Divin bra.

The double page print ad appeared in the fashion pages of women's magazines.

The right hand page featured a real sachet of replacement shirt buttons.

Outcome

Enthusiastic response from retailers, with a 50 % higher orders rate than expected.Articles appeared in magazines such as Marie-Claire, Elle and Femme Actuelle.

Similar Campaigns

12 items

Mind SETS

ANALOGFOLK AMSTERDAM

Mind SETS

2022, NIKE

(opens in a new tab)