'Annual Party' plays on the competitive nature of our target. They are always the first to have the newest thing; it is a source of pride. The DCP 501 is something they can brag about. We built this dynamic into a humorous scenario everyone can relate to.

We not only increased awareness that Motorola is a major innovator in consumer electronics, but the number of leads we produced helped Motorola exceed its forecast of 50,000 units sold in 2002.