Cannes Lions
DEEP SILVER, Planegg Munchen / KOCH MEDIA / DEEP SILVER / 2015
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Description
It's a lovely sunny morning in LA. A quite self-confident guy decides to go for a run at the beach boulevard. Slowly, the environment starts to change. Strange events happen in the background - all ignored by our narcissistic protagonist. The decay of california has alredy started, and finally we recognize that the runner himself, as a superficial symbol for the LA lifestyle, starts his transmutation to set the tone and the stage for the game.
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