In Korea, it is so natural for a parcel to be delivered within one or two days.

Moreover, most Korean courier workers are self-employed independent contractors who receive a commission per delivery in an average of 700 to 1,000 Korean Won.

To complete tightly scheduled deliveries and support their living, Korean couriers make 300 deliveries everyday. They travel an average of 13 hours and 98.1 km per day and take about 200 phone calls to meet customers.

With such a tight schedule, all they can have for mealtime is 15-minute.

Considering the couriers in a hurry, we prepared a lunchbox coupon for GS25 stores where they would deliver packages to Smile Box – the unmanned parcel pick-up lockers.

For the messages to spread beyond online platforms, eBay Korea arranged its delivery box and Smile Box as new media to help more couriers appreciate those encouraging messages.