Coordown is the Italian organization that champions the rights of people with Down syndrome. On the 9th of February 2014, the organization received an email from a future mom: “I’m expecting a baby with Down syndrome. I’m scared: what kind of life will my child have?”

On World Down Syndrome Day, Coordown replied with a YouTube video. In the video, young adults with Down Syndrome respond to the mom’s fears explaining all the ways her child will enjoy a full and fulfilling life.

The video attracted the attention of the most important international media and it opened a debate all around the world.

Nobody better than people with Down syndrome could reassure the mom about how promising and joyful the life of her child can be, in spite of the condition.

The campaign attracted extensive global media coverage and, on the week of World Down Syndrome day, it was the world’s most shared campaign. Even YouTube and the Italian Prime Minister, Matteo Renzi, shared the video. We like to think that, in the future, wherever there is a scared mother who needs help, this video will be there to reassure her. Just like it reassured the mother who inspired the campaign. Here is what she wrote back to CoorDown, after seeing the video: "I don’t know how to thank you. But I do know I'm looking forward to meeting my son."