Cannes Lions

DEBIT CARD

NetX, Sydney / WESTPAC / 2007

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Description

Build awareness that a Westpac Debit Card is ideal for online purchases. Drive traffic to landing page where consumers can apply for a Westpac Debit card. Many consumers are uncomfortable using a credit card for online purchases. A Debit card is a viable alternative. This campaign demonstrated in a dramatic way that you could buy anything online using a Westpac Debit Mastercard with an OTP that literally ‘sucked’ every item off the homepage into the Westpac branded skyscraper. As part of a campaign, it delivered three times the number of target apps at 30% of the projected CPA.

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