The campaign was developed around the very common practice of withdrawing cash from credit cards despite high interest rates. The idea urged credit card customers to face this foolishness and recognize its financial consequences.By unconventionally depicting the customer as a mad man for withdrawing cash-advance, creative platform clearly places CardFinansNakit as the challenger. Satirical language of the campaign, and its motto “You must be crazy to withdraw cash with your credit card” as well as the usage of funnel image in print were powerful supporters of the creative concept. (The funnel is commonly worn in Turkish comics by mad men).

This was a very brave campaign.

Credit card cash withdrawal is a very profitable segment for banks. This results in keeping consumers in the dark about a much better alternative with a lower interest rate, which is the good old debit card.By telling it as openly as we did, our campaign stirred waters for other banks and shook them out of their comfort zones.Was being so open and honest good business thinking for Finansbank?Definitely.

CardFinansNakit received nearly 450,000 applications within 4 weeks; the bank fulfilled half of the 2008 year-end sales objectives as early as March 2008.