Cannes Lions

DECAFFEINATED COFFEE

McCANN ERICKSON SPAIN, Madrid / NESTLE / 2004

Film

Overview

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Overview

Description

We see different people enjoying situations of relaxation and wellbeing, all supported by a key word that describes it. Each key word starts with the prefix “des-“ (which implies a lack of). It helps to change the perception of a “descafeinado” coffee. It helps you enjoy something else.

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