Cannes Lions
Y&R PARIS, Paris / DECATHLON / 2009
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A teenage guy visits his girlfriend at her home. Her father, who’s reading in the living room, is soon disturbed by some dodgy noises from the bedroom above. Some heavy bumps. A giggle. After a brief period of silence, more bumps. The boyfriend then comes downstairs. His tank top is drenched with sweat. He walks to the kitchen and gulps a long, cool glass of water then returns upstairs. In the bedroom, we see that he is in fact racing his girlfriend on a Domyos Interactive Sports device. Tagline: Domyos Fitness Game. The more you play, the more you sweat.
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