Cannes Lions

DECONGESTANT RUB

PUBLICIS, London / PROCTER & GAMBLE / 2004

Film

Overview

Entries

Credits

Overview

Description

Set to a Shirley Temple lullaby, we watch a montage of adults sleeping in baby-like positions. We conclude with a cherubic man sound asleep with his bottom in the air and a jar of Vick’s on his bedside table. The Voiceover whispers, Vick’s VapoRub helps you, “Sleep like a baby”

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