Cannes Lions

Decorated Heroes

BRASS MONKEYS CREATIVE, London / PILGRIM BANDITS / 2017

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Overview

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Credits

OVERVIEW

Description

We created ‘Decorated Heroes’ - unique wounded Nutcracker soldier Christmas decorations to create a physical reminder of the real lives behind the uniforms and pay tribute to those wounded veterans. Our design kept the traditional look of a Nutcracker soldier with an important twist, adding a prosthetic leg and removing an arm to bring home the reality of war.

Execution

Our CAD design of the soldier was 3D printed in HD heat resistant resin which was then used to create master moulds so we could use traditional spin casting to produce the final design in solid pewter. Half of the soldiers were hand-painted, the rest were gold plated. Sold via a dedicated website where people could order the decorations in time for Christmas.

Outcome

In just 10 days we had sold out twice, received a huge number of tweets from people showing us the soldiers hanging in their homes and shops, and the Decorated Heroes also featured in a number of publications from news to home and lifestyle blogs.

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