Telenor is a Swedish telecom company, with a focus on families. In their latest Christmas ad they illustrate how a new generation of digital natives writes their wishes to Santa. By putting the traditional wishlist in a modern context, Telenor showed that they are the telecom company for our digital age. Because in a time when smartphones are the thing every kid wants for Xmas, and they find their wishes online, a URL-link can decide whether the Christmas will be joyful or not.