The film was cast entirely with thought-leaders and pioneers in various industries and Logitech Business units. The spot consisted of Grammy-winning musical artist and icon Lizzo, NFT artist and pppuppet-maker Defaced, pioneering live code artist and producer DJ_Dave, 15 year-old fashion designer Kheris Rogers, self described sex-symbol, digital entertainer, and superstar Bretman Rock, esports athlete and streamer DanucD, and comedian and real life Queen’s Gambit Elsa Majimbo.

We brought these folks together because of their embodiment of Logitech’s platform of Defy Logic, each paving the way in their respective field and defying the logic of their community. This talent served not as spokespeople, but as users and leaders in their respective communities, and showed how logitech products seamlessly enabled them to be themselves— inspiring viewers to do the same.