Cannes Lions

DEFYING DEATH VALLEY

JUNG von MATT, Hamburg / DAIMLER / 2014

Presentation Image
Case Film
Presentation Image

Overview

Entries

Credits

Overview

Execution

The only emission of electric vehicles with fuel cell, as the Mercedes-Benz B-Class F-CELL,

is pure water vapor, which means: it’s not just CO2-free, but also drinkable. This thought

was executed with a spectacular event: two celebrities on expedition in the Death Valley

surviving only by the water produced by their car.

Outcome

With the story earning over 180 million global media impressions world wide and making headlines on renowned media platforms such as 'Huffington Post' and 'Daily Mail' we succeeded in our goal to inform a wide audience about the future of emission-free mobility. The video on the experiment was shared on numerous social media channels and gathered thousands of comments and 'likes'.

Similar Campaigns

12 items

Nature Friendly Token

CAMP JEFFERSON, Toronto

Nature Friendly Token

2022, SUZUKI

(opens in a new tab)