Cannes Lions
JUNG von MATT, Hamburg / DAIMLER / 2014
Overview
Entries
Credits
Execution
The only emission of electric vehicles with fuel cell, as the Mercedes-Benz B-Class F-CELL,
is pure water vapor, which means: it’s not just CO2-free, but also drinkable. This thought
was executed with a spectacular event: two celebrities on expedition in the Death Valley
surviving only by the water produced by their car.
Outcome
With the story earning over 180 million global media impressions world wide and making headlines on renowned media platforms such as 'Huffington Post' and 'Daily Mail' we succeeded in our goal to inform a wide audience about the future of emission-free mobility. The video on the experiment was shared on numerous social media channels and gathered thousands of comments and 'likes'.
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