Cannes Lions
JUNG von MATT, Hamburg / DAIMLER / 2014
Overview
Entries
Credits
Execution
A specially designed pipe system with a tank construction allowed us to cool the water vapor emitted by the Mercedes-Benz B-Class F-CELL and make it collectable. The missing micro-elements of the distilled water were compensated by a particle and carbon filter. To our knowledge we therefore created the first construction with which it is possible to extract the emissions in form of pure water from a vehicle. And by that prove the environmental superiority of the F-CELL technology in an innovative and fascinating way.
Outcome
Overall we succeeded in our goal to inform a wide audience about the future of emission-free mobility. With the story earning over 180 million global media impressions world wide and making headlines on renowned media platforms such as “Huffington Post” and “Daily Mail”. The video on the experiment was shared on numerous social media channels and gathered thousands of comments and “likes”.
Similar Campaigns
12 items