Cannes Lions
ponce buenos aires, Buenos Aires / UNILEVER / 2011
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At base camp, a man applies some Rexona antiperspirant under his arm. He grabs a bike and rides downhill. He suddenly loses his front wheel but keeps on going in wheellie style, to try to catch up with the missing wheel. He performs some imposible tricks and finally manages to put the wheel back in its place. He is proud and dry. A voice over says: NEW REXONA MEN ADVENTURE, THE ANTIPERSPIRANT THAT ACTIVATES WITH YOUR ADRENALINE RUSH.
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