Cannes Lions
MAGIC MOMENTS, Vienna / DEICHMANN / 2003
Overview
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Credits
Execution
Shoe stores and other similar businesses tend to clutter the streets with conventional media solutions, which the average consumer, at a certain point, often chooses to ignore.The involvement of the media team in this idea was to create an ambient media tool that not only caught attention, but that also lifted the image of DEICHMANN shoe stores above the massive competitive clutter. In a very literal way produced a cost efficient solution and found a niche in this saturated sector.
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