Cannes Lions

DELI RANGE

LEO BURNETT LONDON, London / MCDONALD'S / 2009

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Inform our 16-34 targets, who are looking for a good value, fresh and tasty sandwich at lunchtime, to make McDonald’s Deli range part of their routine by clearly communicating that McDonald’s offer freshly made to order Deli sandwiches from just £1.99.

With strong focus on freshness and value, we demonstrate that each sandwich is freshly made up on the spot for just £1.99. Improvised material, relevant to the individual ingredients of each sandwich in the range, was made up on the spot in the recording studio by our award winning British comedy duo.

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