Cannes Lions
OGILVY PERU, Lima / PIZZA HUT / 2012
Overview
Entries
Credits
Description
Show that we are the fastest in delivery using the new box designing for pizzas as part of a campaign for a new delivery platform launch.
Execution
We transformed 60,000 pizza boxes into a new advertising media. Through the new design, words and graphics on top of the box are in moving position as if they were exposed to high speed. At the moment of receiving the pizza client sees this change next to the message: 'The Fastest Delivery'.
Outcome
-Delivery increased 30%-Pizza Hut Delivery was associated to the fastest delivery service
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