Cannes Lions
LATINTHRE3, Hollywood / DELL / 2004
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Description
The objective is to generate demand and sales of Dell laptops in the Latin American market. If click-throughs directed consumers to a special promotion page where consumers can buy a laptop. The campaign's main message is to highlight the benefits of Dell's mobile computing products and also when the consumer goes to the store to purshase, he/she is already sold a Dell laptop.
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