Eurobest

Denim

NEW LAND, Stockholm / H&M / 2021

Film

Overview

Entries

Credits

Overview

Execution

Casting was important to this film, to reflect both today's youth who are generally politically involved and make up the majority of the environmental activists population, as well as the older generation who might perhaps be a little less active on the environmental front. It needed to feel natural and unpretentious, still inspiring.

Similar Campaigns

12 items

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