Cannes Lions
DENMARK TOURISM
GREY COPENHAGEN / VISIT DENMARK / 2010
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Overview
Entries
Credits
OVERVIEW
Execution
A video was uploaded on YouTube showing a fictitious young Danish mother looking for the father of her young son. The video was to be the first act in a viral fairytale.
Outcome
The result: The viral was seen by more than 2 million users on YouTube in 216 countries and was posted on 466 websites. It was showcased on the most viewed US news show Fox's The O'Reilly Factor, BBC and several other TV networks.
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