In order to inform consumers and differentiate dental POsCAM gum from ordinary gum candy, we aimed to create CG contents that would convey the potentially esoteric scientific benefits of “calcium absorption” in an amusing, stylish, and easy-to-understand way. Our aim was also to make compelling, unique features to encourage repeat visitors. We constructed a blog by dental professionals, a calcium absorption and clinic experiment with interactive contents, and a desktop calendar emphasizing the site’s “absorption” concept.We hope to encourage users to have fun learning and use it as a continual resource throughout its extended campaign period.