Cannes Lions
DENTISTRY AND DENTAL MARKET NEWSPAPER
FCB KOBZA, Vienna / DER ZAHNARZT / 2005
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Overview
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Credits
Overview
Description
Development of a direct mail (2,450 adressees), ads in specific magazines as well as a poster campaign at the POS.
Outcome
The rate of return of the direct mail was 13%, this means 325 subscriptions due to the direct mail.
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