Cannes Lions

DENTISTRY AND DENTAL MARKET NEWSPAPER

FCB KOBZA, Vienna / DER ZAHNARZT / 2005

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Overview

Entries

Credits

Overview

Description

Development of a direct mail (2,450 adressees), ads in specific magazines as well as a poster campaign at the POS.

Outcome

The rate of return of the direct mail was 13%, this means 325 subscriptions due to the direct mail.

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