Cannes Lions
DENTSU, Tokyo / DENTSU / 2007
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School for college students who desire to work in the field of advertising and creative.This year's theme is 'Polish'.The rude ore of ideas just born do not shine by themselves.To become a high level creator, you must nurture the capability of creating new ideas but also must have a power to keep polishing them so that the ideas are put into well thought plans.At this time, we created a 'planning support tool', enabling applicants to simulate the process of polishing ideas that were deployed into the ad for promoting the applications to the school.
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