Nowadays, copywriters must know the use of new media such as websites or mobiles. This campaign was made to recruit students who want to be a next-generation copywriter.We made a website, a mobile site, and a poster work together.At first, a student finds a girl in a poster showing her back (with a barcode). If he wants to look at her face, he must send a thrilling copy to her with a mobile phone. After sending the copy, he can see her action on the website in real time. The mobile phone works as a remote-control of the website.