To announce the Dentsu Seminar at Cannes International Advertising Festival.

Idea :CRAFT A POSTER (produce a poster as a craft item)The sukashi (lacework) technique is one that has long existing across Asia. Using a metallic template based on the original sketch, the design is cut out as negative space. The top sukashi layer can be lifted from the backdrop to show the intricate cutting work.

This technique was combined with a second art form, irezumi (tattooing). Symbolic patterns with feminine motifs - phoenix, peony, and cherry blossoms – dressed the body of a woman representing a new breed in Asia, alive and kicking with creativity.

Dentsu’s seminar enjoyed an audience turnout unaffected by this year’s unfortunate lower-than-usual number of overall delegates at Cannes. The poster catalysed Dentsu’s branding at the international festival.