Cannes Lions
141 WORLDWIDE, Madrid / ADAMS / 2003
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This promotional activity corresponds to the December “boom” in the www.rompeelhielo.com community, under the title “ This year the Three Kings are going to bring you what YOU want”. All you had to do was send us your letter to the Crazy Kings and the community users would vote for the most original one. The prize was 1200 Euros. www.rompeelhielo.com/reyes
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