ePrint Factory had to utilise its technology to create personalised advertising campaigns which are directed via personal recommendation to the right audience. ePrint Factory combines the online world with the offline world using new printing technologies (web-to-print).Visitors to the AXE website were able to choose from four different postcard designs, which were printed and sent out daily. The card design was adapted to that of traditional advertisements. All traditional advertising media included call to action to drive qualified traffic to the sampling engine. To maximise distribution of the scented postcards, ePrint Factory worked together with high-traffic portals.

In 2002 nearly 100,000 postcards were sent. Over 50% of the target audience provided their email address and even 72% their complete postal address. 90% of those opted in to receive additional information. The average user requested their own sample and then also sent a card to a friend. The majority of senders were most valuable consumers who used their deodorant daily/several times a day (92%). In a follow-up questionnaire we found out that the receivers of the samples were most likely to buy the product (intent to purchase).